Our Online Habits---Survey Results

Our Online Habits As I work on my next book (working title Spirituality in the Smartphone Age), I've gotten curious about the online/social media habits of different Enneagram types, and put together a survey to that effect. (Survey is now closed.)

The Enneagram stuff won't be in the book---I'm thinking a free PDF in advance of the book---but here are some preliminary findings.

(Today's post is general and will not delve into the Enneagram at all, but if you want to learn more about what it and figure out your type, here is a place to begin.)

Disclaimers:

  • This was not a scientific study. I did not apply any statistical jiujitsu to this work, because I have none. For example, although Enneagram 6s supposedly make up half the world's population, they comprised the smallest number of respondents. That's going to skew things. Nothing to be done about that.
  • For this reason, although I will be making some guesses and drawing some conclusions, they should all be taken with a grain of salt. My guesses are based on the data I collected, nothing more. So if I report that Facebook is the most popular social media site, you should hear an unspoken "among respondents" after that claim. (Though that's a bad example because Facebook IS the most popular social media site by most metrics.)

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General Online Habits: 50% of respondents report spending 1-3 hours a day online, whether engaged in social media or reading and writing blogs or other sites. 28% spend 3-5 hours online. 15% spend more than 5 hours per day.

Reasons for Using Social Media: People could check multiple options here. The top responses by far were "my friends and family are there" and "it's entertaining/informative"; each commanding almost 70%.

"A sense of habit" was at the bottom of the list, but it was still chosen by more than a third of respondents. That seems significant to me. Habits aren't necessarily bad---brushing one's teeth twice a day would poll pretty high, eh? But I talk to more and more folks who find it hard to unplug from online activities, and who find that fact concerning.

Preferred/Favorite Social Media Sites: Upon reflection, I essentially threw these questions out as useless. Facebook and Twitter were the big winners, which seems plausible, but people were coming to the survey from those sites, so that's going to skew the result. I did note that reading and writing blogs performed very favorably---better than Twitter, actually---and Pinterest was the most beloved site among what I'd call second-tier sites such as Goodreads, Google+ or Instagram. (I know that Instagram and Tumblr are big among millenials. That's another caveat to my survey, which was advertised through my friends and friends-of-friends: I'm sure it skewed older.)

Engagement with Social Media: These questions had to do with how people use social media and other sites.

Reading v. posting: A clear majority of people felt they read and posted in a more or less balanced way. The second most popular response, with 42%, was "I mainly read and only occasionally post or comment." So the vast majority of us are actively engaging, as opposed to lurking, or posting without reading others' posts (1% each). This is a question where we saw interesting variation among the different Enneagram types. That'll be in my next post.

Content: As for what people post, a majority selected "I carefully consider what I post, thinking about how I portray myself on social media" (53%).

Only a third of respondents chose "I post what I'm thinking or feeling. I value authenticity and want my online and 'real-life' personas to be congruent." This was followed closely by "I mainly post informational stuff, such as links to news articles or political content, and not as much stuff about me personally." Only 14% of respondents reported using lists or filters to control who sees what. This is another question that had some interesting variations depending on Enneagram type.

Comments: More than half of respondents will occasionally read comments on news articles or other sites, depending on the site. But a third responded, "When/If I read the comments, I'm always sorry afterwards and feel like I need a shower." (I feel ya!)

In the comment portion of this question, people clarified their answers. For example, some folks will always read comments if it's an online community they feel a part of (e.g. RevGalBlogPals), as opposed to say, USA Today. Other comments were almost confessional in nature. One respondent said, "I often read articles, like about Michael Sam's coming out, and think 'I definitely don't want to know what the commenters are saying about this'...and then I look, because I can't stop the rubbernecking...and then I am immediately sorry." Again: I feel ya.

What We Would Change: The final question asked what we would like to change about our online/social media habits. This is really the heart of what I'm interested in, and were I to do this again, I'd focus more questions on it, but I have emails from numerous kind people who are willing to talk further.

A few people (mostly of a certain type---tune in next time) questioned why all of of the choices were phrased negatively: Social media is a positive in my life! I want more! one person commented. I had to laugh---I guess the choices reveal where I am, or where I was when I wrote the question! I get overwhelmed sometimes.

Anyway, here are the results. People could choose more than one:

51% I'm on these sites more than I should be or would like to be. I find it hard to disengage.

33% I feel like these new technologies have negatively affected my attention span.

24% I would like to do more on social media but lack time, expertise, etc.

13% Other people's postings can leave me feeling down or dissatisfied with my own life. [I find it interesting that it's so law. It's become conventional wisdom that other people's bragbooking and 'perfectly curated' personas lead to feelings of dissatisfaction. Thirteen percent isn't nothing, but this result suggests the problem isn't at all widespread.

11% I feel overwhelmed having to keep up with so many people's lives.

9% I feel burdened by the desire to present a "persona" online that doesn't always match me.

9% I get embroiled in conflict/comment wars online that I find it hard to extricate from (including emotionally).

What do you see in these results? What do you wonder about further?

In my next post, I'll share a few tidbits about each of the nine Enneagram type.